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Current Role
Product Manager
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Current Location
Hamburg, Germany
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Education
Master in Management Information System
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Skills
Product Management, Project Management, SQL, Google BigQuery & Data Studio, n8n, Grafana, Adobe, Tableau, Basic programming in PHP, C#, JS, Flutter, more...
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Languages
Bahasa Indonesia (Native)
English (Professional)
Deutsch (Basic) -
Social
halo@dannyydj.my.id
LinkedIn
Github
ResearchGate
Blog
ADPList
Instagram
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XING - Product Manager
Oct 2022 - Jan 2026
- Led Android, iOS platform and Mobile DevOps teams, maintained a 99% crash-free rate.
- Improved time-to-market with consistent weekly releases for both iOS and Android.
- Collaborated with other product teams to provide shared components, libraries, and SDKs.
- Re-architected app navigation in collaboration with designers, increasing profile and job page visits.
- Built and maintained analytics tracking SDK for deeper user analysis on mobile applications.
- Managed internal Experimentation Tool, enabling A/B testing across Web, Android, iOS platform.
- Built a machine learning pipeline to classify user reviews and feedback.
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Mercubuana University - Lecturer
2014 - 2024
- Information System lecturer and faculty member
- Published 4 research papers in national accredited journals
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SIRCLO - Senior Product Manager
Apr 2022 - Sep 2022
- Led cross-functional logistic teams while waiting for visa and relocation and successfully doubled the transaction in festive season.
- Led R&D and launched several experimental projects: shared services of e-commerce platform, Android app for SIRCLO sellers, e-commerce warehousing for SMEs.
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GoToko - Product Manager
Oct 2021 - Apr 2022
- Built B2B e-commerce platform with Gojek and Unilever to serve the underserved retailers
- Managed order journey from checkout until fulfilment including cash management and logistics.
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SIRCLO
Senior Product Manager
Jun 2019 - Sep 2021
Product Manager
Sep 2017 - Jun 2019
- Craft quarterly OKRs and roadmap with product team and communicate it to stakeholders
- Initiated and managed some strategic projects (one successfully generating revenue and become part of SaaS offering, others are either sunsetted or ice-boxed)
- Contributed to:
- SIRCLO Commerce (Enterprise B2B)
- Spearheaded the entire product domains (e-commerce, WMS, ERP, Finance, 3rd party logistics)
- Collaborated with internal & external stakeholders to scale fulfillment throughput
- Worked together with 3rd parties to achieve seamless integration and make life easier for the users while saving hundreds million of IDR per month of opex
- SIRCLO Store (SME B2B2C - Shopify-like SaaS)
- Collaborated with multiple stakeholders to launch new e-commerce SaaS platform (got a really good traction with help of covid)
- Managed 1-3 PMs
- Led 2 squads after the platform launched
- Billing & subscription squad
- Launched new internal billing platform
- Collaborated with product design to revamp the subscription journey
- Increased self subscription rate
- Increased on time payment rate
- Registration, onboarding and user management squad
- Launched new internal billing platform
- Reduced bounce rate in registration journey
- Increased FTUE (First Time User Experience) and 1st week activation rate
- Collaborated with engineering team to create Public API documentation
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Mitra Integrasi Informatika - Technical Consultant
Nov 2016 - Sep 2017
- Infor SunSystems Application Consultant
- Billing System Technical Consultant
- ASP.NET (C#) Technical Consultant
- Produced system (and functional) specification requirements document
- Provided on-site support and application-related consulting
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Trisakti University - Lecturer
2014 - 2016
Lecturer for Accounting Information System class in Chartered Accountant exam preparation program
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Meta Advance Solution - Co-Founder
Aug 2014 - Apr 2016
- Spinoff company of Meta Technology Indonesia
- Achieved 100 users with 10 mil IDR MRR on the 1st year but closed down after no additional funding
- Developed and maintained company's bookkeeping SaaS product
- Held user training sessions, guided implementation and data migration
- Delivered supports and troubleshooting for ultimate customer satisfaction
- Acted as consultant for system-related process to clients
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Meta Technology Indonesia - Software Engineer & Project Lead
Jun 2010 - Sep 2016
- Built and maintained integrated automotive dealership, workshop and accounting system
- Gathered user requirements
- Conducted analysis on incoming change requests
- Led and mentored fellow analysts, programmers, and implementers
- Built a simple migration tool
- Ensured all my teammates focused, driven, and encouraged throughout projects
- Delivered support on-site or remote, pre and post migration, and live
ML-Powered User Review Classifier
2022-2023 | XING
Built an automated machine learning pipeline that classifies user reviews and feedback from App Store and Google Play into categories (bugs, feature requests, UX issues, praise) and responsible teams.
Rearchitecture of Navigation
2023-2024 | XING
Rearchitecture of app navigation for XING mobile app and Web app. Improved navigation experience and increased traffic to important pages: Job Listing and User Profile
Seller App
2022 | SIRCLO
Launched Android mobile app enabling e-commerce sellers to manage their stores on-the-go. Sellers can process orders, update inventory, respond to customers, and track sales metrics from their phones.
E-Commerce Shared Services
2022 | SIRCLO
Experimental project to rebuilt BE services for SIRCLO to leverage common infrastructure for order management, logistics, and inventory management. The goal is to reduce infrastructure costs while maintaining flexibility on the platform.
E-Commerce Warehousing for SMEs
2022 | SIRCLO
Launched experimental warehousing solution for small and medium e-commerce sellers. Enabled SMEs to outsource inventory storage and fulfillment to 3rd party providers. Integrated with SIRCLO Store platform for seamless operations.
B2B E-Commerce
2021-2022 | GoToko
Built B2B e-commerce platform serving small retailers (warungs) in Indonesia. Managed complete order journey from checkout to fulfillment, including cash management and last-mile logistics integration.
SIRCLO Store Billing & Subscription
2019-2021 | SIRCLO Store
Launched internal billing platform for SaaS subscription management. Increased self-subscription rate, and improved on-time payment rate through automated dunning or reminders and streamlined checkout.
SIRCLO Store E-Commerce Platform
2019-2020 | SIRCLO
Launched new e-commerce SaaS platform for SMEs (similar to Shopify). Platform gained strong traction during COVID-19 pandemic as businesses moved online.
Enterprise E-Commerce, WMS & ERP Integration
2017-2019 | SIRCLO Commerce
Led the entire product domains for enterprise B2B e-commerce solution including e-commerce platform, warehouse management system (WMS), ERP integration, finance, and 3rd party logistics. Scaled fulfillment throughput by 100x and achieved seamless integration saving hundreds of millions IDR monthly in operational expenses.
Cloud Accounting Software
2014-2016 | Meta Advance Solution (Co-founder)
Co-founded and developed a cloud-based accounting SaaS product for small businesses. Achieved 100 users with 10 million IDR MRR in the first year..
Integrated Automotive Dealership System
2010-2016 | Meta Technology Indonesia
Built and maintained integrated automotive dealership, workshop, and accounting system. Managed complete project timeline from planning to post-migration support. Used by several automotive dealerships in Indonesia.
Pengenalan Tools Trello untuk Anggota PKK Kelurahan Meruya Utara
INTRODUCTION OF TRELLO TOOLS FOR PKK MEMBERS IN MERUYA UTARA VILLAGE. PKK Kelurahan Meruya Utara is one of the PKK organizations located in the Kembangan area in West Jakarta. Trello Tools is a cloud-based tool that uses the Kanban method of project management. The number of program activities that must be carried out by the PKK Kelurahan Meruya Utara causes these activities not be recorded properly. Include status of each of the activities and who are the members involved in these activities. From the results of the questionnaire for participants, it can be concluded that the PPM activities support the needs of the PKK in implementing work programs.
Analisa Integrasi Aplikasi Akuntansi Berbasis SaaS
SaaS application users get strategic benefits, among them the speed of implementation, reliability, and flexibility also optimization of infrastructure capacity. The company does integration with the aim to increase productivity, data accuracy, speed and flexibility [1]. This also drives XYZ.com, an online store in Jakarta, to integrate its web commerce application with SaaS accounting application. System integration design is carried out by analysis and observation of current business processes using the business objectives model. It is concluded that with system integration, XYZ.com wants to achieve 3 business objectives, i.e. (1) increasing the number of orders recorded in the accounting application, (2) improving stock accuracy, and (3) reducing the number of order cancellations due to unavailability of goods. System integration is designed to enable information retrieval such as products, contacts, transactions, and journals from accounting application through available API. Further research needs to be carried to realize the list of requirements that have been described in the feature tree to the stage of software development and implementation so that the objectives set by the business can be measured and improved.
Analisis Perancangan Aplikasi Sistem Informasi E-Mard Berbasis Android pada PT XYZ
PT. XYZ is a local Indonesian pharmaceutical company that is currently developing,where in the development of a company the role of Information Technology is very important along with the very rapid development.PT. XYZ in the application of Information Technology data processing is quite good and has an information system that can be used to analyze data. But there are still problems in the process of making a report about a Marketing employees visit that affects the salaries and incentives of the Marketing department.The purpose of this study is to be able to measure the process of achieving the target of visits given by the Company to each of the Marketing Department Employees,product promotion to doctors, and help monitor sales targets, where researchers use the SWOT and Fishbone Analysis Methods in the analysis process.
Aplikasi Catatan Pengingat Berbasis Lokasi Dengan Android
Setiap manusia memiliki banyak aktivitas untuk memenuhi kebutuhannya sehari hari, namun terkadang banyak faktor yang membuat manusia lupa menjalankan aktivitasnya. Sebuah memo dapat membantu manusia akan kebutuhan aktivitasnya. Memo ini dijalankan pada android mobile. Seperti halnya membuat alarm, aplikasi ini dapat membuat banyak list aktivitas. Hasil akhir yang diharapkan adalah sebuah sistem aplikasi yang dapat menambahkan, menghapus, merubah dari sebuah memo tersebut, serta telah terintegrasi dengan maps, sehingga dapat menambahkan sebuah lokasi. Adapun manfaat dari pembuatan sistem ini yaitu mengingatkan pengguna akan aktivitasnya dan membantu terpenuhi kebutuhannya.
Evaluasi Kualitas Informasi Sistem ERP Studi Kasus pada PT XYZ
The evolution of information systems is characterized by the development of new approaches to accessing information, influenced by the evolution of language, culture, and behavior. However, the rapid development of information technology has not been accompanied by commensurate quality in the information produced, giving rise to various problems. Therefore, evaluation of the quality of information produced is necessary to assess whether implemented systems provide their users with information that meets expectations. Miller (1996) states that assessing information quality requires two steps: (1) highlighting important attributes and (2) determining how these attributes are important to users. The criteria identified from the literature review are as follows: subject emphasizes users' understanding of information; object assesses how the system can produce information that is easily accessible, complete, and current; whereas process evaluates how information can be delivered quickly, in a timely manner, and accurately. These criteria were used to evaluate the information quality of the ERP system at PT XYZ, where users rated the quality of information produced favorably, namely 100% for the subject criterion, 92% for the object criterion, and 88% for the process criterion. Based on these evaluation results, it is concluded that the system has produced information in accordance with user expectations.